Unconventional Restaurant Promotions

By Haywood Wright on October 17, 2023

In the world of fast food and casual dining, competition is fierce. Restaurant chains constantly develop innovative and attention-grabbing promotions to stand out and entice customers. This year, we’ve seen some intriguing and unconventional restaurant promotions that capture our attention and push the boundaries of marketing creativity. Let’s take a look at a few examples that have made headlines recently.

Jack in the Box’s Spine-Tingling Halloween Campaign

Halloween is a season for all things spooky, and Jack in the Box has taken this concept to a whole new level with its “Feeding Time” campaign. Instead of the typical Halloween-themed fast-food promotions, they’ve created a seven-and-a-half-minute short horror film centered around their Angry Monster Tacos.

For those brave enough to seek out the haunted taco truck, it will appear in Los Angeles, and you can even book it for Halloween parties on Resy.  Jack in the Box’s “Feeding Time” campaign is a perfect example of how a fast-food chain can use unconventional marketing to engage its audience during Halloween.

Chick-fil-A’s Cookbook for a Cause

Chick-fil-A has taken a different promotion approach by launching a cookbook titled “Extra Helpings: Inspiring Stories and Imaginative Recipes from Chick-fil-A Shared Table.” This digital cookbook is about promoting their menu items and highlighting their “Chick-fil-A Shared Table” food donation program.

The cookbook features 26 recipes from nonprofit organizations that repurpose Chick-fil-A’s surplus food into delicious dishes, including casseroles, enchiladas, and apple cobbler. It also includes a few classic Chick-fil-A menu recipes like coleslaw and chicken salad. 

Subway’s High-Flying Sandwich Experience

Subway’s “Subway in the Sky” promotion is out of this world – or, rather, 1,000 feet above the world. In this campaign, Subway offers an exclusive dining experience on a 180-foot-long blimp that resembles one of their new Deli Hero subs. Guests are treated to a ride high above the city while sampling all four Deli Hero subs in this unconventional dining adventure.

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